Skip to content


Meet my dad, Fa’amatuainu Tino Pereira. At 18, he left Samoa on a banana boat bound for New Zealand. He left in search of opportunity — the personification of discipline and determination. His drive rooted in Fa’asamoa is the shaping factor of Spirit & Sin.

My father is the muse of my brand and his journey is what inspired its conception. When I was ten years old, my father taught me how to distinguish cashmere from wool, and how to pair different colours together, and what fabrics complement which others, and what good form looks like. He’s also one of the best dressed people I know.

Spirit & Sin is an ode to my dad and a light to the younger me. I have loved fashion since I can remember, but I had never seen myself in designers or in the clothing they sewn. Maybe if I did, I would have garnered the courage to start a brand sooner than I did.
Samoan Luxury to the world. 
AP - Founder